Strengthen alignment within the university among our branding, marketing, communications and public affairs efforts
Launched an $1.75 billion university-wide creative campaign, Believe It, to advance the university’s brand promise, grow OSU’s reputation, and increase engagement with the university.
Improved the digital experience for the OSU community through a major redesign of the OSU website.
Completed a university-wide assessment of marketing and communications efforts and developed a toolkit to conduct more culturally competent marketing and communications.
Conducted an external review of all aspects of University Relations and Marketing to identify organizational strengths, opportunities for modernization, and growth.